
Embark on a magical wine learning journey
Embark on a magical wine learning journey
The new and fun way to discover the world of wine
Have you wished you knew more about wine?
For some wine is more than just a drink, it's a subject of passion, a source of delight and fascination.
Wine is closer to culture and heritage than it is to a mere drink.
You wish that you had that little bit more knowledge:
- ∙ To be able to grab the wine list when you are sat in a restaurant and that you could confidently choose a delightful bottle.
- ∙ So you could spot different aromas, different flavours in your wine.
- ∙ So that you would be able to know what wine you like, which ones you love and spot them on a shop shelf.
- ∙ To have the knowledge and vocabulary to be able to discuss wine with others.
How people learn about wine
Traditionally wine knowledge and wine culture was passed on from parent to son or daughter.
You would grow up with a bottle of wine on the family dinner table.
On Sundays, you’d get to enjoy the better wines, you’d discuss wine with your parents and the family:
- Your uncle and dad would comment on the food pairing.
- Your mum would tell the story of when she and your dad went on a road trip 10 years ago and bought this wine, and about how the owner was super nice, and got them to visit the cellar and taste the old bottles.
- Wine knowledge was something you inherited from your elders, passed on from generation to generation.
But it’s not because your parents didn’t teach you about wine that you can’t learn about wine.
Books
Although it isn’t the most fun way to learn, it’s affordable and convenient as you can do it in your own time from the comfort of your couch. You can study pretty much every single aspect of wine; from wine growing to wine tasting and from wine history to vintages.
Enjoying wine regularly
It’s the favoured approach of many people, but if you don’t have a really knowledgeable friend helping you look for the important things, explain why this is like this and that is like that, then, your knowledge isn’t really going to grow.
Wine tastings
Learning while actually experiencing wine, and having someone guide you is a fantastic way to understand wine better. Things you would just would be able to do by yourself. Winery visits
Winery visits
Visiting a wine estate will open your eyes to so many things at the very base of wine and will boost your wine knowledge like no other activity will. To truly understand wine, you need to understand how it is grown and how it is made!
Wine courses
Until recently wine courses were made for wine professionals. WSET, Wine Scholar and other such courses are, as their name suggests academic: aimed at offering certification for people working or wishing to work in the wine industry.
But, if you’re looking to learn purely out of passion, you can now find great courses for wine enthusiasts that are a lot less scholar.
Discover the new way to learn about wine
The Art of Wine brings together a wine course, wine tastings and winery visits into a single wine learning experience you can enjoy from the comfort of your own home at when you want.
It’s been created by Cyrus Tchahardehi, a wine expert who graduated from the Viticultural wine school of Montagne St-Emilion in Bordeaux.
A totally immersive wine experience

Video course
Learn about all the aspects of wine: how it’s grown, how it’s made, grape varieties, how to buy wine, how to match it with food and much more…

Course Box
Wine samples, wine aromas and tastes to develop your sense of smell and taste and your true appreciation of wine.

Interactive visist
Vineyard visits in VR including the magic of harvesting, and winemaking so you can really experience these keys to wine knowledge.
A totally immersive wine experience

Video course
Learn about all the aspects of wine: how it’s grown, how it’s made, grape varieties, how to buy wine, how to match it with food and much more…

Course Box
Wine samples, wine aromas and tastes to develop your sense of smell and taste and your true appreciation of wine.

Interactive visist
Vineyard visits in VR including the magic of harvesting, and winemaking so you can really experience these keys to wine knowledge.

What’s in the Art of Wine Course box:
● 68 videos to help you discover the world of wine
● 6 wine samples for you to hone in on your wine appreciation and understanding.
● 6 wine aromas to boost your sense of smell
● 3 tastes of wine to develop and enhance your taste buds
● A Google Cardboard VR headset for you to enjoy interactive winery and vineyard visits
● Posters, guides, exercises and games so you learn while having fun!
What you're going to learn about
● Wine growing and why you must understand it to develop your wine knowledge.
● The exact wine making processes for each wine type and how they influence the wine.
● You will learn about the 10 must know grape varieties, what they taste like, where they are found.
● The 4-step approach to choosing the prefect bottle of wine.
● Your taste bud profile which wine styles are most suited to your palate.
● How to taste wine and appreciate every different element.
● What 3 factors will tell you about the quality of a wine.
● How to recognise the grape varieties in a wine.
● The method used to give you a wine’s age and potential for ageing.
● How to make sure you are serving wine at its very best.
● The importance of wine storage for ageing and for general consumption.
● How to pair wine with food with ease using the little know CIA method

Cyrus Tchahardehi
Wine expert and director at Boisset, Rehoba Training, Vinoa and Intovino
Cyrus Tchahardehi has been helping wine lovers around the world learn about wine for over 18 years.
As a graduate of the Montagne St Emilion wine college in Bordeaux, and the WSET in London, strengthened by many years representing some of the most prestigious wine estates around the world, Cyrus has an incredible knowledge of the wine world.
In the early 2000s' he focused teaching sommeliers, wine waiters and other wine professionals in Europe and the Middle-East. He then went on to create Vinoa, a business that helped thousands of wine lovers discover and learn about wine.
To date, Cyrus has brought courses to nearly 11,000 wine professionals and enthusiasts all around the world.
He is renowned for his down to earth and passionate approach. His focus has always been to help to enhance you wine enjoyment and culture. “Wine is for the epicureans” as he says.












Discover the magical world of wine
Order the Art of Wine toolbox today and embark on a magical wine learning trip you enjoy from the comfort of your own home
What People Are Saying

"I did have second thoughts but..."
I initially felt it was bit pricey, when I bought your course, but then I received my box.
Everything is top notch and impressive in terms of quality. The video course itself is simply stunning. The VR videos got me to see a harvest and everything that follows, the scents and the tasters are good for developing your taste and smell but they’re also a true laugh. We do the smell games anytime we have someone over.
I would wholeheartedly recommend.
Olivia F. // London

"Down to earth and all about passion"
Cyrus has that skill all great teachers have which is to pass on his passion and to explain complicated stuff very basically.
If you were wondering who he is and whether he's qualified, then you can rest assured..
He’s super knowledgeable, never condescending or patronising. His approach is fun, down to earth, and alive...”
Selim G. // New York

"I have absolutely loved every minute..."
I never thought that wine courses, especially online wine course, where you don’t even get to socialise, would be any fun.
I have been gifted the Art of wine course and have to admit, I have absolutely loved it! The VR bit is brilliant and if I may, I recommend you do more videos in VR.
The tastings were fascinating and even though I felt the samples were a bit small, they were incredibly insightful.
I hope you soon offer us new courses just like the Art of Wine.
Thomas M. // London

"I've become a bit of a connoisseur..."
I’m not going to say I’ve become an expert (I now realise how much more there is to know about), but I do feel that compared to before the course I have become a bit of a "connoisseur".
I can taste so much more, I can spot so much more and I'm now confident enough to explore new wines, new regions, and even natural wine.
Marceline // Paris
Discover the magical world of wine
Order the Art of Wine toolbox today and embark on a magical wine learning trip you enjoy from the comfort of your own home

Delight guarantee
We've created this course not only for you to learn, but more importantly for you to have a great time doing so.
We guarantee you'll love the whole experience.
If you don't love the course.
If the videos, the visits, the exercises and games don't delight you.
Just send everything back to us, and get your money back!
It doesn't matter if you've already tasted the wines, or what state your box is in, just send it back to us within 30 days and you'll get a full refund.
Any Question?
Here are the answers to our most commonly asked questions.
Who is this course for? What kind of prior wine knowledge do I need?
The Art of Wine has been created for wine neophytes so no real prior theoretical knowledge is required. We do however recommend you have already tasted (or drunk) several different wines.Can this course prepare me for wine certified training?
We created this course not to prepare people to pass an exam, but to enjoyably learn about wine. The aim is to learn while having fun and not to learn answers to an exam.
Can the Art of Wine be done as a couple?
The Art of Wine single box is really made for one person... The samples are just that, and will not be large enough for two.However we can offer The Art of Wine Duo box which includes 2 sets of samples as well as 2 VR headsets and 2 log ins to the course.
Can online learning ever be as good as live?
These are 2 very different things.Many live courses are very much academic and "classroom" based. The courses are very theory based with the aim of getting you certified. They are also interesting socially as you get to meet people.
The Art of Wine course is meant to be enjoyed at home by yourself or with friends. The videos are filmed around the most historical vineyards of France, the VR experiences take you to historical Chateaux of Bordeaux.
The aim is for you to understand by seeing, and also by doing through the guided tasting and all the exercise.
How is the Art of Wine box? Do I need to be home to sign for reception?
The Art of Wine box is A4 sized and 7 cm high.The box is sent using either signed for mail delivery or using a courrier so signature will be needed when you receive the box which is why we recommend getting delivered at work.
Where do you deliver?
We deliver throughout the world and seeing as our samples are just that... samples for you to learn, and not actual a purchase of wine.How is the course?
The video course is made of 68 videos each between a couple of minutes and 10 minutes long. We recommend you approach the course just like you would a Netflix series, a bit now and an again...
I don’t live in the USA; how do I pay in other currencies?
You don't need to live in the USA to pay even though we do charge in US Dollars. Any credit card should allow payments in US Dollars and in turn charge you in your local currency.
How long do I have to complete the course?
Once you've bought the course, you have lifetime access.
Can I access the course when I’ve completed the course?
You can access the course again as many times as you wish and need. It's actually good to go back to some parts such as the guided tastings as it's a great guide to accompany you on tastings of other wines.
What if I want to know more on a particular subject?
If you want to know a bit more about a subject, you can reach out to us whenever you wish: that's what we're here for. We're always delighted to help.
How do I ask you my questions?
You can reach us either by email or by FB messenger... Easy!
Can I learn with my partner?
Yes!! It is actually highly recommended!
If you can do the course with your partner or flatmate, it's a great way to discuss and exchange and learn even better.
Discover the magical world of wine
Order the Art of Wine toolbox today and embark on a magical wine learning trip you enjoy from the comfort of your own home